About me
Creative Product Designer based in Chennai with 4 years of experience in Product design, Web Hybrid blogs and visual design for B2B SaaS and enterprise software. A multi-disciplinary Product Designer, specializing in no-code, UX research and Visual Design. Currently Senior Product Designer @ IppoPay.
Experience
Senior Product Designer @ IppoPay
June 2024 - Current
• Led the Design team of 3 building an enterprise level SaaS solution for Fraud Detection Named "SENSE".
• Create a exclusive design system in comparison with top Industry leading which helped to scale their flag ship product "Sense" a device fingerprint solution.
• Increased Product adoption by 20% by visually improving while UX standpoints across the digital products of IppoPay.
• Curated design strategy working with founding & CXO team to reposition their existing product "Tutelar" a tough build FRMS solution.
• Handcrafted 30+ Product Decks & 20+ Pitches for the founder's office by collaborating with them.
• Collaborated with a highly challenging - rigid engineering team to achieve 90% design to code precision.
Product Designer @ Spendflo
June 2023 - February 2024
• Led the redesign of (Website – Spendflo.com) resulting in a 30% reduction in bounce rate and 25% increase in conversion rates.
• Implemented Design documentation in Zeroheight which helped to build an effective collaboration between designers and developers.
• Increased Product adoption by 20% by visually improving while UX standpoints.
• Implemented customer feedback loops, leading to 15% improvement in satisfaction score.
• Crafted an onboarding experience for new designers using Framer and Mindtickle.
UX Designer @ IDP Education
Dec 2022 - March 2023
• Designed and prototyped mobile friendly interfaces for IELTS App which helped IDP collaboration with IELTS.
• Implemented Design system for IDP.com to maintain brand consistency across multiple platforms and products which was a game changer for IDP Fastlane (MVP).
• Conducted multiple UX research audits for IDP.com to improve user experience for landing pages and internal pages.
• Sitemap and A/B testing was done for various designs within the UX team for optimizing users flows driving through 15% increase in click through rates.
UX Designer @ Caterpillar.Inc
Nov 2021 - Nov 2022
• Collaborating with Caterpillar’s biggest design team CAT digital online presence created data centric enterprise applications for dealers and customers.
• Built re – usable components for CAT design system in Figma and documented using Zeroheight which helped improved customizability for developers to build applications with right UX.
• Got hands on experience working with core research team which helped me learn more about UX strategy and design decision making which impacts high user engagements.
Visual Design Intern @ Kissflow
Sep 2021 - Nov 2021
• Designed eye catching landing pages for various products like Kissflow No – Code and workflows.
• Redesigned hybrid blogs with modern visual design standards using kissflow’s design system which lead to 40% increase in SEO.
• Collaborated with marketing and branding to ensure visual consistency across all touchpoints including brochures, flyers and banners resulting in 10% increase in brand awareness across teams.
UI/UX Design Intern @ F22 Labs
Nov 2020 - May 2021
• Crafted useful dribble concepts which can be found F22 Labs dribble page which led to procuring new customers.
• Got my first full end to product design and development experience which helped key metrics of User experience and user interfaces.
• Learned more about auto layouts and other advanced functionality of figma and experimented on my designs as well.
Education
Pondicherry Engineering College - PTU
Aug 2015 - June 2020
I specialised myself in mechanical engineering where I have learnt basic and advance engineering concepts. Participated in various symposium activities and was part of the music club.
Certifications
Skills
Framer
Prototyping
Wireframing
User Research
Figma
UI Design
UX Design
Interviews
Interests
Illustration
No Code Tools
3D Modelling
Motion Graphics
Gaming
Bike Riding
Reading
Football
